Challenge
STM's customer information tools were outdated and costly to maintain, with separate mobile and desktop experiences making updates more difficult and creating inconsistencies for users.
My contribution
I helped a multidisciplinary team identify the information that mattered most to customers and define UX priorities. Through workshops, user research and iterative design, I helped establish a shared direction for navigation, information architecture and data presentation across mobile and desktop.
Results
The unified responsive experience made key transit information easier to access while reducing the complexity and cost of maintaining separate platforms.