Challenge
The client wanted to improve the online ticketing experience and increase sales, but with several stakeholders and an external platform provider involved, there was no clear agreement on what should be improved.
My contribution
I analyzed the existing experience and competing ticketing platforms, then facilitated a co-creation workshop to align stakeholders around priorities and potential solutions. I translated the resulting direction into interactive prototypes that could be evaluated before development.
Results
The process created a shared direction for the product. Testing proposed solutions before implementation helped focus development effort on the most valuable improvements.